Stories / Materials
Jersey at 175, 230 and 315 gsm.
Choose by weight: the heavier the cloth, the more the garment holds its own shape.
The lightest of the three, cut slim, and the one that sits closest to the body.
Enough weight to carry a regular fit across the shoulder without stiffening up.
Cut relaxed. At this weight the cloth falls straight instead of following you.
100% organic cotton from the lightest tee to the heaviest, with nothing thinner in the middle of the range.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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