No results found for ''. Please check your spelling or try a more generic searchterm.
Stories / Materials
Basket weave, dotted surface, all cotton.
For a shirt that looks intentional whether or not it saw an iron this week.
The basket weave breaks up the light, so a crease reads as surface rather than neglect.
Plain or striped, all on the same cotton base.
The same weave at more weight, for the shirts you wear as a light layering piece.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
Shop the look
