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Stories / Materials
Two knits locked together. Twice as stable.
For the tee that still looks right after two years in the wash.
Two rib knits locked together, so there is no wrong side and no twisting after a wash.
Heavy enough to hold its shape, light enough to wear on its own rather than as a layer.
A sturdy knit that stays soft and breathable next to the skin.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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