Stories / Materials

Organic Cotton French Terry

Organic cotton, 430 gsm, loops left open.

Structure
French terry, loops uncut
Fibre
100% organic cotton
Weight
430 gsm
Inside face
Looped
Made in
Portugal
Organic Cotton French Terry
The story

French terry is knitted with loops on the reverse, and in terry those loops are left alone. Nothing is cut and nothing is raised, so the outer face stays smooth while the inner face keeps an open, looped surface. That structure is the reason a cloth at 430 gsm is still wearable for a whole day indoors. All of it is organic cotton, on every style knitted in this quality. It is dense cloth, so it takes its time drying; wash it at 30°C with similar colours and keep it out of the dryer.

Why choose it

For the sweatshirt you keep on all day without cooking in it.

01

Loops left open

The reverse is a field of uncut loops. Air moves through them, which is what stops 430 gsm from going airless.

02

Organic, all of it

100% organic cotton across every style knitted in this cloth.

03

One weight, not a range

430 gsm throughout. What changes between the pieces is the making — a twill collar, a chest pocket, a striped cuff, a quarter zip.

430 gsm organic cotton French terry, loops uncut
430 gsm organic cotton French terry, loops uncut
Transparent pricing

One piece, every euro

What one piece costs us, to the cent. Then where the rest of the price goes.

Duke Cotton SW01004-DMA
Duke Polo Collar Sweatshirt €99,00
View product
What you pay for

Duke Polo Collar Sweatshirt: €99 here. €149 average market price.

Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.

Materials
€17,00
Making
€13,00
Trims
€2,00
Transport
€1,00
VAT (21%)
€17,18
Our margin
€48,82

Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.

Care

Wash at 30°C
gentle spin, inside out (400-700RPM)
No bleach
at any temperature
Iron on the reverse
low heat only
No tumble dry
dense cotton, give it time

Made from Organic Cotton French Terry