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Stories / Materials
One indigo cotton, woven as a denim twill.
For a shirt that gets better looking the more you actually wear it.
The dye sits on the surface of the yarn, so wear shows as fade rather than as damage.
Slim through the body, with a widespread collar.
All of it 100% cotton, made up in Portugal.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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