Cotton Merino Knit

Merino in a cotton knit that machine washes.

Fibre: 60% BCI cotton, 30% nylon, 10% merino wool
Gauge: 9 gauge single end, 5 gauge two ends
Shapes: Crew neck, polo collar, and half zip
Fit: Regular
Wash: 20°C, wool or delicate cycle
Made in: China

The story

Sixty percent BCI cotton, thirty percent nylon, ten percent merino wool. The merino is the smallest of the three and the cotton carries the rest, so this reads as a cotton knit with wool in it. One yarn is knitted two ways: 9 gauge on a single end for the crew neck, and 5 gauge on two ends for the half zip. Both go in the machine at 20°C on a wool or delicate cycle, with a detergent meant for wool and the garment inside a wash bag. Dry it flat and reshape it while it is still damp. Some light pilling is normal once wool is worn, and a fabric comb or lint remover takes it back off.

Why choose it

For the knit you reach for often enough that it has to survive your own machine.

01

It washes at home

Machine washable is listed on every style: 20°C, wool or delicate cycle, wool detergent, in a wash bag.

02

More nylon than wool

Thirty percent of the yarn is nylon, three times the merino content. This is a cotton knit before it is a wool one.

03

Two gauges, one yarn

9 gauge on a single end for the crew neck, 5 gauge on two ends for the half zip.

04

Pilling comes off

Wool pills a little as it is worn. A fabric comb or lint remover is all it needs.

60% BCI cotton, 30% nylon, 10% merino, knitted at 9 gauge on a single end

Transparent pricing

One piece, every euro

What one piece costs us, to the cent. Then where the rest of the price goes.

Rockford Half Zip Jumper €149

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What you pay for

Rockford Half Zip Jumper: €149 here. €229 average market price.

Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.

Materials & making €47

Materials €25

Making €20

Trims €2

Transport & duties €5

Transport €2

Duties & handling €3

VAT (21%) €25,86

Our margin €71,14

Average market margin €137,26

Average market margin is what €229 leaves after the same costs and its own VAT (€39,74).

Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.