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Stories / Materials
Brushed on the inside, sturdy on the outside.
For anyone who wants weight in a sweatshirt and a soft face on the inside.
The back of the knit is brushed until it lifts into a nap. That is where the softness comes from.
430 gsm, and the garment is preshrunk.
This one is 100% cotton with no organic claim attached to it.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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