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Stories / Materials
Cotton and high-tech yarn. No iron needed.
For travel days and back-to-back meetings, when a board and an iron are not on offer.
That is the property this cloth is built for. If you do press it, the care label asks for low heat.
Soft knitted cotton on one side of the blend, engineered yarn on the other.
Every colourway is knitted over a contrasting weft — black, or white behind the light blue.
Branded buttons at the cuffs and at the bottom of the placket, on all three colours.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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