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Raised on the inside, so it holds warmth.
For the months when a shirt has to do some of the work a jumper would.
The raised interior traps air, so the shirt insulates at the same cloth weight.
Check, houndstooth and stripe are built into the cloth, not printed onto it.
One quality carries one percent elastane, in a drawstring trouser and a camp-collar shirt.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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