Stories / Materials

Technical Cotton

Cotton that shrugs off a shower.

Fibre
100% cotton
Finish
Water repellent
Country
Portugal
Made in
Macedonia
Detail
Lightweight padding, one-way zip
Fit
Regular
Technical Cotton
The story

All cotton, woven in Portugal, sanded on the face and finished to repel water. Cotton is not the obvious choice for this: the sanding leaves a dry, matte surface that still reads and feels like cotton, and the finish means a shower beads and runs off it instead of soaking through. The jacket is cut from the cloth, with a lightweight padding and a single zip, and it is made up in Macedonia. Water repellent is the whole claim — no rating is stated on it and nothing on the garment says waterproof — so this is the jacket for the ride to work rather than for a day out in the open. It washes at 30°C inside out and stays out of the dryer.

Why choose it

For rain on the way to work, in a jacket that still looks like cotton.

01

Cotton on the face

The cloth is all cotton and sanded, so it stays matte and dry to the hand instead of reading as a technical shell.

02

Portuguese cloth, technical finish

A mill in Portugal weaves it and finishes it to repel water. The jacket is made up in Macedonia.

03

Repellent, and nothing more

There is no water column on this cloth. It handles a shower. It does not claim a downpour.

04

Padded, one-way zip

A lightweight padding for warmth without bulk, a single zip, a regular fit. That is the whole build.

100% cotton, eco sanded and finished to repel water
100% cotton, eco sanded and finished to repel water
Transparent pricing

One piece, every euro

What one piece costs us, to the cent. Then where the rest of the price goes.

Levi Technical Cotton OW01010-ITA
Levi Jacket €249,00
View product
What you pay for

Levi Jacket: €249 here. €379 average market price.

Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.

Materials
€42,00
Making
€34,00
Trims
€2,00
Transport
€3,00
VAT (21%)
€43,21
Our margin
€124,79

Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.

Care

Wash at 30°C
mild detergent, gentle spin (400-700RPM)
Iron it inside out
keep the heat low
No tumble drying
dry it in the air
Bleach stays away
wash with similar colours

Made from Technical Cotton