Stories / Materials
Three stripes, one weaver in Spain.
For a stripe you can wear as often as a plain shirt.
All three come from the same house in Spain, on 100% cotton.
The organic cotton is on the regular-fit shirt. The other two are plain, and we would rather name which is which.
Slim with a widespread collar, or regular with a classic one. The cloth does not change with the cut.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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