Stories / Materials
Portuguese cotton, in three qualities.
For the pieces you reach for without thinking about the cloth.
Soft cotton, a baby ripstop and a stripe, all on 100% cotton with nothing blended in.
Every quality here is woven in Portugal, and every garment is put together there too.
The soft quality runs as a drawstring trouser and as a zip overshirt.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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