Stories / Materials

Lambswool

Lambswool, with an anti-pilling finish.

Fibre
100% lambswool
Yarn
Fine two-ply from the first shearing
Gauge
7 gauge, single end
Finish
Anti-pilling
Care
Machine washable
Lambswool
The story

Lambswool comes from the first shearing, which is why it is finer and softer than the wool that comes off the same animal later on. Ours is a 2/15 Nm yarn knitted at 7 gauge on a single end, a gauge that looks substantial and still wears light, because the fibre traps air rather than adding mass. It carries an anti-pilling finish, so the surface holds up where a coat rubs at the shoulder. And it washes at 20°C on a wool cycle, which is not something you can do with most pure wool knits.

Why choose it

For the jumper you want warm and light at once, worn straight over a shirt.

01

First shearing

Lambswool is finer than the later clips off the same sheep, and that is where the softness comes from.

02

Anti-pilling finish

Applied to the yarn, so the surface stays cleaner under a coat.

03

Light for the gauge

7 gauge reads substantial but wears light, because the fibre traps air instead of adding weight.

2/15 Nm lambswool, 7 gauge single end
2/15 Nm lambswool, 7 gauge single end
Transparent pricing

One piece, every euro

What one piece costs us, to the cent. Then where the rest of the price goes.

Brighton Lambswool KW20104-SSB
Brighton Jumper €119,00
View product
What you pay for

Brighton Jumper: €119 here. €179 average market price.

Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.

Materials
€17,00
Making
€13,00
Trims
€2,00
Transport
€1,00
Duties & handling
€3,00
VAT (21%)
€20,65
Our margin
€62,35

Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.

Care

Wash at 20°C
wool cycle (400-600RPM)
Dry flat
reshape while damp
Comb any pilling
less with the finish
Do not tumble dry
wool felts

Made from Lambswool