Stories / Materials
An Italian check, brushed after weaving.
For when the pattern is the reason you are buying the shirt.
The finish comes last, which is why the check reads soft instead of sharp.
No elastane and no second fibre. The hand comes from the finish, not from the blend.
A regular fit and a classic collar, where most of our shirting runs slim and widespread.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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