Merino Cashmere

Ninety percent merino, ten percent cashmere.

Fibre: 90% merino wool, 10% cashmere wool
Made in: Italy
In the range: A beanie and a scarf
Care: Dry clean only

The story

Ninety percent merino for the structure and the next-to-skin softness, ten percent cashmere for the weight and the hand. It is a small share of cashmere, and it is also the difference you feel in the first ten seconds. We use this yarn for the two pieces that sit directly against skin, a beanie and a scarf, which is exactly where a coarser wool starts to itch after an hour. Both are dry clean only, so do it rarely. Airing the piece on a hanger between wears does most of the work a cleaner would.

Why choose it

For the two pieces that sit against your face and neck.

01

Merino against the skin

Fine enough to sit on the forehead and around the neck without the scratch coarser wool brings.

02

Ten percent cashmere

A small share, added for hand and weight rather than for the word.

03

Made in Italy

Both the beanie and the scarf are made up in Italy.

90% merino wool, 10% cashmere wool

Transparent pricing

One piece, every euro

What one piece costs us, to the cent. Then where the rest of the price goes.

Whistler Scarf €69

View product

What you pay for

Whistler Scarf: €69 bij ons. €119 average market price.

Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.

Stof & maken €23

Stof €12

Maken €9

Fournituren €2

Vervoer & invoerrechten €1

Vervoer €1

Btw (21%) €11,98

Onze marge €33,02

Gemiddelde marge in de markt €74,35

De gemiddelde marge in de markt is wat er van €119 overblijft na dezelfde kosten en de btw over die prijs (€20,65).

Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.