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Pure cashmere. And it goes in the machine.
For the one knit you want to wear constantly, without a dry cleaning bill attached to it.
20°C, wool cycle, wash bag, dried flat. That is the whole routine.
12 gauge on one end, so it layers under a jacket instead of filling it.
Where the fibre rubs it lifts, and a comb puts it back. That is cashmere behaving normally.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
De gemiddelde marge in de markt is wat er van €299 overblijft na dezelfde kosten en de btw over die prijs (€51,89).
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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