
Care Guide · Materials
How to Care for Heavyweight Twill Cotton.
Wash cold, dry slow, fold flat. The full method, in eight minutes.
Care Guide · 8 min read
The method, step by step
04 steps · 5 min read-
01
Wash cold, inside out
Cold water, gentle cycle, with similar colours. Expect 1 to 2 percent shrinkage on the first wash. A small amount of indigo may rinse out from darker shades on the first two cycles. This is normal and stops afterwards.
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02
Air dry, never tumble
Hang oxford shirts and lightweight tees on wooden hangers. Lay heavy-weight tees, rugby tops and knits flat on a rack. Heat is what shrinks natural cotton, not water — so the tumble dryer is the one step to skip.
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03
Iron damp, medium heat
Two dots, 150°C, while the fabric is still slightly damp from the line. One steam pass removes wrinkles in a single direction. Iron from the inside on dark colours to prevent shine on the surface.
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04
Fold heavy, hang light, store dry
Hang shirts and tees that hold their shape; fold rugby tops, heavy knits and overshirts so the shoulders don't stretch. Pilling at the hem and inside the elbow is normal — a fabric comb removes it in five minutes. Store dry in a breathable drawer; cedar blocks keep moths off.
Stains and repairs
Oil and grease
Sprinkle baby powder or cornstarch on the fresh stain. Leave for 30 minutes. Brush off and wash on a normal cycle. For older stains, dab dish soap into the spot before washing.
Red wine
Blot, do not rub. Cover the stain with table salt and leave until dry. Rinse with cold water from the back of the fabric. Wash on a normal cycle.
Sweat and deodorant
Soak in cold water with a tablespoon of white vinegar for an hour. Wash inside out. For yellowing on white cotton, repeat once a season as a maintenance wash.
Small holes and snags
Bring the garment to any No Label store within the Netherlands. Repairs under 10cm are handled in-house at the Amsterdam flagship within five working days.
Longevity · Designed to last
A well-cared-for shirt lasts five years of weekly wear.
The reason we name the material by country is the same reason we publish this guide. Cotton is grown in fields, spun in mills, woven by people who have done the work for generations. Care is the last step of that chain. Cold water and a slow line dry on Sunday is the difference between a shirt that lasts a season and a shirt that lasts a decade.
Frequently asked
Questions · AnswersLightly, yes. Expect 1 to 2 percent shrinkage in length on the first cold wash. We pre-wash all knit goods at the mill, so further shrinkage after the first home wash is negligible.
We recommend against it. Even on low heat, the dryer rounds off fibres at the hem and accelerates pilling. Line drying takes one extra hour and adds years of wear.
Soak overnight in cold water with one tablespoon of white vinegar and one tablespoon of baking soda. Wash inside out. Repeat once if needed. Avoid bleach.
The fabric is finished with a mild acetic rinse to set the colour and prevent bleeding. The smell goes after the first wash.
Medium heat, marked as two dots or 150°C. Iron while the garment is still slightly damp from the line. Press the collar and cuffs first, then the body.
You can, but you don't need to. Cold home wash and line dry produces a cleaner result with less wear on the fibres.
After every wear if it touches skin directly. Every two to three wears if worn over an undershirt. Air the garment overnight before deciding.