Stories / Materials

Viscose Stretch

Drape of wool, weight of nothing.

Fibre
62% polyester, 32% viscose, 6% elastane
Made in
Portugal
Waist
Elasticated
Fit
Tapered and relaxed
Viscose Stretch
The story

Viscose is what gives this cloth its drape: it hangs with weight against the leg rather than standing away from it, which is what makes a trouser read smart. The polyester holds that shape through a full day, and six percent elastane means you can sit in it without thinking about it. It is made in Portugal and cut with an elasticated waistband, so the trouser does the adjusting instead of you. The same cloth runs tapered and relaxed, which makes the choice a question of fit rather than fabric.

Why choose it

For travel and office days, when a trouser should look pressed and feel like nothing.

01

Drape from viscose

It hangs with weight instead of standing off the leg, which is what reads as smart.

02

Stretch you cannot see

Six percent elastane, worked in so the surface still lies flat.

03

One cloth, two cuts

Tapered or relaxed off the same fabric, so the decision comes down to fit and nothing else.

Viscose stretch blend, made in Portugal
Viscose stretch blend, made in Portugal
Transparent pricing

One piece, every euro

What one piece costs us, to the cent. Then where the rest of the price goes.

Clifton Viscose Stretch Blend PA01013-BRW
Clifton Relaxed Fit Pants €119,00
View product
What you pay for

Clifton Relaxed Fit Pants: €119 here. €179 average market price.

Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.

Materials
€20,00
Making
€16,00
Trims
€2,00
Transport
€2,00
VAT (21%)
€20,65
Our margin
€58,35

Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.

Care

Wash at 30°C
mild detergent, similar colours (400-700RPM)
Do not tumble dry
protects the stretch
Iron inside out
low heat
Do not bleach
colour holds

Made from Viscose Stretch