Stories / Materials
A shirt knitted in piqué, all cotton.
For the man who wants the ease of a knit without giving up a collar.
100% cotton, with no elastane and no synthetic in the blend.
The shirt is built on a knitted piqué, which is where its surface comes from.
Softness is the stated reason for the knit, it is what makes the shirt comfortable to wear.
Navy and dark green are two of them; the range stays dark across all four.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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