Stories / Materials
Single jersey, four percent elastane.
For the days you want a shirt to feel like the T-shirt you would rather be wearing.
The lightest, most open of the knit constructions, chosen here for how it feels.
The stretch content is what makes it easy to wear all day.
The elastane is a small share of the blend; everything else is cotton.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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