Stories / Materials

Organic Midweight Denim

Twelve ounces, and organic cotton.

Composition
93% organic cotton, 5% elastomultiester, 2% elastane
Weight
12 oz
Cotton
Organic
Assembled in
Tunisia
Leg
Tapered
Organic Midweight Denim
The story

Twelve ounces of midweight denim, and ninety-three percent of it is organic cotton. That is the reason this quality is in the range: a more sustainable choice, because of the cotton in it. The remaining seven percent is two fibres rather than one, five percent elastomultiester next to two percent elastane, and that is where the give and the soft handle come from. The leg is tapered and a branded leather patch marks it. New denim gives up colour, so the first wash goes on its own, inside out at 30°C, and it never goes in the tumble dryer.

Why choose it

For anyone who wants more give in a jean than a rigid cotton will ever offer.

01

Ninety-three percent organic

A more sustainable choice, because the cotton is grown organically.

02

Seven percent, in two fibres

Elastomultiester and elastane together, which is what makes the stretch comfortable and the handle soft.

03

Twelve ounces

Midweight: enough cloth to hang properly, less of it than the heavy jeans carry.

04

Tapered, and patched

Cut close below the knee, with a branded leather patch.

Transparent pricing

One piece, every euro

What one piece costs us, to the cent. Then where the rest of the price goes.

Yamane Midweight Cotton Stretch JE30134-MBT
Yamane Tapered Jeans €129,00
View product
What you pay for

Yamane Tapered Jeans: €129 here. €179 average market price.

Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.

Materials
€17,00
Making
€14,00
Trims
€2,00
Transport
€1,00
VAT (21%)
€22,39
Our margin
€72,61

Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.

Care

Wash at 30°C
mild detergent, inside out (400-700RPM)
First wash on its own
the colour transfers when new
Iron inside out
medium heat
Never bleach
no bleach on any colour

Made from Organic Midweight Denim