Stories / Materials
Ten percent silk is all it takes.
For the days a knit has to look considered and still get worn without thinking about it.
A delicate cycle and a wash bag is the whole routine. No dry cleaner.
Ninety percent cotton means the blend breathes and takes daily wear instead of saving itself for occasions.
Silk provides a smooth, gentle feel against the skin without the rough or rigid texture of some plant-based fibres.
What one piece costs us, to the cent. Then where the rest of the price goes.
Average market price is what a comparable piece costs from a brand that sells through other people's shops: department stores and multi-brand retailers. That price has to carry the brand's margin and the shop's margin, stacked. Ours carries one.
Margin is not profit. It goes to getting the piece to your door: shipping, returns, the warehouse. Then to running No Label: the team, the stores, the fit sessions, the photography. What is left goes into next season's fabric. On sale pieces there is often nothing left at all, because overstock is money sitting in a warehouse and we would rather it moved than marked up.
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